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Brand GuidelinesThe Terra look
Terra Brand Guidelines
The rules that keep everyone else from wrecking it.
The document you hand a freelancer, an agency, or a new hire so the work comes back looking like yours. Brands do not usually fall apart at the logo. They fall apart at the fourteenth person who had to guess which grey.
43 slides·PowerPoint · PDF·Hospitality
Not on sale yet
Every page on this gallery is a real export of the deck. It goes on sale once its download package is built.
Reach for it when
- More than one person is now making things with your name on them
- Handing work to an agency, a contractor, or a new designer
- The output has quietly drifted and nobody can say exactly when
What is inside
- Type system, scale, and the rules for setting it
- Colour, with the values written down and the pairings shown
- Grid, spacing, and layout rules demonstrated rather than described
- Photography direction and what is out of bounds
- Applied examples so the rules are visible running, not just stated
Keep going
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