← Every deck
Terra Brand Guidelines slide
DeckSold on its own

The brand guidelines

The rules that keep everyone else from wrecking it.

The document you hand a freelancer, an agency, or a new hire so the work comes back looking like yours. Brands do not usually fall apart at the logo. They fall apart at the fourteenth person who had to guess which grey.

43 slides·PowerPoint·$35
Pick a look · $35
Reach for it when
  • More than one person is now making things with your name on them
  • Handing work to an agency, a contractor, or a new designer
  • The output has quietly drifted and nobody can say exactly when
What is inside
  • Type system, scale, and the rules for setting it
  • Colour, with the values written down and the pairings shown
  • Grid, spacing, and layout rules demonstrated rather than described
  • Photography direction and what is out of bounds
  • Applied examples so the rules are visible running, not just stated
The looks

Same deck. Different eye.

Every slide is the same structure. What changes is the type, the colour and the restraint. Pick the one that fits the room you are walking into.