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DeckSold on its own

The marketing deck

The campaign, explained to the people funding it.

Campaign plans and performance reports get read by people deciding whether to keep paying for it. The work is usually sound and the document usually looks like a spreadsheet with a cover, which makes good work read as guesswork.

39 slides·PowerPoint · PDF
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Reach for it when
  • Taking a campaign plan to the people who sign off on the spend
  • A monthly or quarterly report that has to survive a leadership meeting
  • Pitching a strategy where the thinking is stronger than the deck showing it
What is inside
  • Objective, audience, and the strategy on one page
  • Channel plans and the calendar view
  • Creative territories with room for real work
  • Reporting layouts for figures, funnels, and trend lines
  • Budget, next steps, and the recommendation