Cobalt Marketing

The campaign, explained to the people funding it.

Campaign plans and performance reports get read by people deciding whether to keep paying for it. The work is usually sound and the document usually looks like a spreadsheet with a cover, which makes good work read as guesswork.

39 slides·PowerPoint · PDF·Tech

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Reach for it when

Taking a campaign plan to the people who sign off on the spend
A monthly or quarterly report that has to survive a leadership meeting
Pitching a strategy where the thinking is stronger than the deck showing it

What is inside

Objective, audience, and the strategy on one page
Channel plans and the calendar view
Creative territories with room for real work
Reporting layouts for figures, funnels, and trend lines
Budget, next steps, and the recommendation

Keep going

More decks. Same $35 each.

Cobalt Brand Guidelines